Typical Target Audience
Name: Chris Murphy
Age: 18
Location : Suburb area
Family income a year : £42,000
Average day: Wakes up early in the morning , goes to college . Comes back home has dinner. Does his homework and goes out with his friends. In the evening plays video games and watches animations like Family guy and American Dad on BBC Three.
Hobbies and interests: Football , Comic reading , Video Games , rowing and gym.
Spending power: Part-Time job on the weekend earns £50. Has enough money to spend on DVD's but prefers to pirate them and save up money to buy clothes or buy a better gaming computer to play video games and watch films on it.
Typical media consumption per day: On a typical day Chris plays around 30 to 1 hour of video games such as Battlefield 3 with his friends online on PS3 . He checks up his Facebook around every 20 minutes for about 5 minutes each time. Sometimes watches football on TV with his dad on the weekend if his team Manchester United is playing. He spends around 20 minutes of his day on his mobile phone texting someone and uses his laptop for about 1 hour to do homework.
Why the animation will appeal to them (look, style of animation, themes, main character, humour): The animation will appeal to them because of the humour that the animation is using. The jokes will be relatable to the target audience so it will make them get attached to watch more episodes.
